Animal nutrition innovation is reshaping how the sector responds to changing production demands, technological advances and rising expectations across the value chain. In Latin America and beyond, strategic marketing is becoming central to how animal health organisations position new ideas, understand evolving markets and build lasting customer value.
AI in retail, changing expectations of customer value and the growth of omnichannel shopping are reshaping how retailers compete. These developments are closely connected, but their pace and impact vary across markets. For retail leaders, the challenge is to understand local priorities while responding to wider changes in technology and consumer behaviour.
